The leather from animals who have signature (Exotic):
The beauty that comes with charm.

Thailand manufacturer of leather or Thailand manufacture crocodile bag with unique designs are very unique or strange. (Exotic), not so much But the vision of a future Exotic leather is quite good. Therefore, the industry is increasingly turning their attention to such important genre Exotic snake, crocodile bag, ostrich, stingray fish are important markets such as Europe, with Italy as the major importer.
And focused on fashion In Asia, China is a key market in Exotic looking superstitions. And is considered a symbol of value. Trusting the good fortune of prosperity, such as leather.
• Stingray believe that the money in the bag. Peace
crocodile bag believed luck / fortune to.
• What is believed to cause occupational mobility. Or the flow of
• Ostrich believe are sustainable.
• Tilapia believe the scrimp. Rapid growth glory
Production and
Major manufacturers such as
1. Leather Mine Co., Ltd., which has all kinds of leather products, Exotic.
Under the brand (Brand) name "JewelPelle".
2. JewelPelle., which has a crocodile bag. Under the (Brand) named "JP".
3. G Prada Leather and Leather Products Co., Ltd. focuses on fish products under the name "Prada".
4. Union and World Class Ltd., a major manufacturer of Exotic Leather.
Exotic can produce various types of skins. The major products
Shoe Wallet briefcase Wallets, belts, jewelry, such as bracelets, rings, earrings, bracelet and so on.

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The most notable product Such as Stingray And the Crocodile bag. The product range
High priced pieces are priced between 10,000 - 80,000 baht due process of tanning Exotic.
High cost of raw materials purchased from Tannery Samutprakarn which developments in the tanning rays and other leather soft and light.
Design
Most of the collaboratively with management and staff in product design to date. The distinctive and unique. Initially, the study used a sample of the nation's leading fashion are France and Italy, and has been applied to fit.
On the Market
Crocodile bag and Stingray style bag from Thailand still is.
Leader in the production This feature is skilled in sewing. Delicate design, which China has not been able to pattern of crocodile bag leather. And rays have (The movie is not smooth. Also, joints, or come off easily) manufacture. And leather products from Thailand as the Crocodile Crocodile quality. Which convey luxury through its crocodile skin design, the world of fashion, design and meticulous tailoring. Reflects the beauty and taste different. Combined with a uniquely modern. Moreover, the wallet is embedded micro-chip storage of the product thoroughly with a certificate from CITES, which makes navigation Exotic Leather exports to foreign countries. A more convenient The Black Fish has developed a special feature.
Waterproof and color from a single color, two colors are shiny sequins or rainbow color is developed in 4 colors.
- Natural Color
- Color Glossy
- Leather
- Two-color leather
Marketing
Exotic leather market leader in Europe, with Italy's leading fashion but in the future.
Asian markets are likely to be better than the Europeans. Because Asian people, especially Chinese people believed in the product.
To put the money that the bag is made of crocodile bag leather. And stingrays are cold, put money into the money.
Would not be out of pocket The belief in good fortune, prosperity, values​​, trust, flow, consistency, stability and sustainable use of leather products, each of the above categories.
It has been very popular, especially among Chinese tourists to look at beauty.
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Exotic and which, when tourists come to Thailand to buy back many of the tourist market is so popular. There are also key markets such as Japan and the United States. At present, Thailand has
Market share is about 10%, which in the future can also be extended to many other markets.
obstacles
1 The lack of good design None of the designers themselves
2. trade barriers Under the rules of CITES, especially the United States.
3 Skill Shortages
4 Lack of research and development.
5. policy of the government, lack of continuity.

Exotic approach to product development
1. Educational needs of customers By observing market trends (Trend) to use.
Customer Study from the Journal And magazines, to bring development and data.
Market trends
2. Cluster development and ongoing support funding. The development of agricultural raw materials and market trends. In particular, the open street fashion
The distribution
3. The study of fashion design with various shapes.
The original film was a shinning. Change the value of a film, but soft. And invigorated to follow the trend. And design of the Designer. Supported target younger generations.
4. Of the Classic line, such a simple model. Highlight the elegance But the modern On all occupation And opportunities available to all
5. Harmony combines the different texture of crocodile skin with harmonious color.
Connections between the geometry And other materials to the feeling elegant exciting in itself.
Road Map to a Sustainable Future

Leather Exotic leather such as crocodile bag in the future, especially with identity. Distinctive
That comes with the charm that anyone pursuing the selection below. To make a difference The striking beauty. Unique and different from others, obviously. Should be given to the development of the Road Map.

1.The product branding Designed and developed the By focusing on a niche market
Groups (Niche Market)
2. Upgraded entrepreneurs from OEM to ODM and OBM with the invention.
Innovative ways to add value to the product.
3. Development of Clusters (Cluster) and group buyers in members.
Cluster the integrated business operations. From upstream - water - downstream.
4. To have a certificate from the Forest Department under the Convention on International Trade.
The wild plant species and endangered forests. To facilitate international trade (CITES).
5. Exhibition (Road Show), both at home and abroad continues.
6. Procurement of goods sold by manufacturers (Outlet) The major tourist routes.
Accessibility to customers.
7. Building street fashion Exotic leather goods such as crocodile bag to market, and can be extended.
Distributed more evenly.
8. Exotic Farm operators should have their own so that they can be produced.
Integrated and can control both the quantity and quality of raw materials more efficiently.
9. Developing technology partnerships with leading fashion of crocodile bag.

 

 



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